The Journey, Custer State Park, SD. 2000. Photo ©2000 Michael Lichter A number of years ago, Harley-Davidson ran a great campaign headlined, “It’s the journey, not the destination.” On my bike, the phrase comes to mind like a mantra. You become one with the environment rather than moving through it in a protective cage. There’s no sound insulation or climate control separating you from out there. You become one with the stifling heat and one with the freezing cold. You become the road. The destination drifts away.